When Hall & Oates play a concert in town, I’m there. No questions asked.
The transformation from college kids playing soul music in Philadelphia to one of America’s biggest pop duos is a lot like growing a small business.
You put in countless hours and effort in hope to one day become a profitable enterprise that pays it forward and provides opportunities for others.
There’s not enough room on my server for a rant about how much I enjoy Daryl Hall & John Oates, but if you’re building a small business, you’re probably looking for the same type of love from your clients and customers.
You want them to adore you because what you offer is so simply incredible.
Here are 10 small business writing tips from Hall & Oates songs to help you clearly communicate your unique selling proposition and turn your small business into a fan-crazed phenomenon.
What solution do you have to make your customers’ lives easier? How can you help?
You can’t duplicate generic content from a competitor and expect clients to choose you. Don’t blend in. Stand out by providing useful information in a lighthearted manner that relates to your customers’ needs.
Small businesses have many advantages over big companies. Can you provide personalized attention? Better customer support? Individualized services?
Get into your customers’ heads (and possibly their Facebook profiles and Twitter feeds). What problem do they have that only you can solve?
Educate prospective clients, employees, and business partners about your awesome company. Why should the client choose you? Why should the employee be happy to work for you? Why should the business partner select you over your competition?
Sometimes you can’t do everything by yourself. Know when you have to hire a service provider to help you with a special project—whether it’s an email marketing campaign, direct mail postcards, or a sales letter.
When your ideas don’t bring in your desired results, it’s time to revise your content and try again.
You have to be passionate about the writing that relates to your product or service. Until I focused on topics that I love to write about on a regular basis, a blog wasn’t a realistic part of my business.
You only have a limited amount of time to win over prospects. Do you know how many other Google search results they have to scan? A lot. Be specific and direct.
It’s not just about sounding good. Follow through with what you say. You won’t retain clients and add new ones if you don’t deliver exceptional quality.
– Are you struggling with your Web copy? Is the media not interested in your press releases? Do your newsletters bore your readers? If you have a specific small business writing question that you’d like answered on the blog, email advice -|at|- revisionfairy -|dot|- com. I’m happy to help! Subscribe to get free tips each week. –
Stefanie Flaxman created Revision Fairy® Small Business Proofreading Services with your editing needs in mind.