The show’s episodes could be scheduled daily, such as CONAN, or once a week, such as Glee. Either way, the series unfolds gradually. Between episodes, you chat with your friends about the show’s plot and/or content.
Keep readers engaged with your blog in the same way. Give them incentives to visit frequently, find out what’s new, and spread the word about you.
There are many topics to write about regarding your business, but many small business blog topics are too narrow. As a result, the blog is not regularly maintained and becomes outdated.
Don’t miss the opportunity to attract customers and show them what you have to offer.
To prevent “cancellation,” here are 20 small business blog ideas that reveal unique information about your business. Each idea can be used multiple times, in different ways, to make your blog a fresh and valuable resource in your industry.
1. Employee Profiles
You can structure the post like a survey or in a Q & A format. What does he or she do for your company? What’s his or her favorite part of working there? What does he or she like most about what the company does?
2. Product Details
Spotlight an individual product that you sell or a service that you offer. What problem does it solve? How will it help your customers?
3. A Day in the Life …
What’s it like to work at your company? What are some character traits of your employees? What goes on “behind the scenes?” What practices differentiate you from competitors?
4. You Get a Discount, and You Get a Discount, and You Get a Discount (Oprah-style)
Reward your blog readers with special offers, discounts, or free giveaways.
5. Local Events
Show your involvement in your community by sharing information about local events that you find interesting. Can you relate your business to the event? Would patrons of the event also benefit from what your company does?
6. Field Reports
Do you have sales people on the road or correspondents at trade shows? What value do they add to your business? What do you learn from associates that interact with a broader range of customers?
Contact key players in your industry to share insight with your readers.
8. Expert Instructions
What can you teach readers about your niche? If you sell corn, what’s the best corn bread recipe? If you sell dried fruit, what are some creative ways to use the fruit when cooking?
9. Referrals to Complementary Businesses
What other products or services complement what you offer? Where can you get them? Who sells them? These posts are a great opportunity to link to other business Web sites and blogs. For example, if you’re a wine maker, who sells the best cheese to pair with your creations?
You can review pertinent books, ebooks, or magazine articles related to your industry. Would the text be a helpful resource for your customers?
11. Restate Your Mission Statement
Even if it’s already on your Web site, use the blog to speak directly to your customers. What’s your business philosophy? How do you aim to serve your clientele?
12. Expand on Frequently Asked Questions
You can write batches of short questions and answers, or focus on one question at a time to create multiple posts.
13. Online Portfolio
Show what you do. For example, photographers and musicians use blogs to share their images and songs. Artist and designer blogs may be an extension of Etsy vendor pages. How can you use a blog in a similar way to share specific details about your business?
14. Vendor Experiences
If you’ve had an exceptional experience with one of your vendors, share it. You can also recommend outlets that you like if the information will benefit your customers.
15. Test the Waters
Use your blog to try out an idea or get feedback from customers. If you’ve received advice from current customers or industry peers, see what your readers think about it.
16. Put a Professional Spin on a Personal Story
Remain aware during mundane activities. You can take a commonplace experience and turn it into a story about what your business does.
17. These Are a Few of Your Favorite Things
Once in a while, you can write about personal favorites even if they have nothing to do with your business. These posts simply show your personality and may help customers relate to you.
18. Press Release, Jr.
Was there a recent development in your company? If you don’t want to directly distribute the news to the media, you can still write a press release for your blog that shares an announcement with your readers.
19. Take a Stand
What’s your company’s stance on a hot topic in your industry? Be bold. If you try to please everyone, you please no one.
20. A Picture Is Worth 1,000 Words
Choose a photo that relates to your business to get inspiration. Readers love images, so get a blog post rolling with eye candy.
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Stefanie Flaxman created Revision Fairy® Small Business Proofreading Services with your editing needs in mind.