It’s easy to create a blog for your small business, but its mere existence is not enough.
Your blog needs to be a regularly updated resource that gives insight into your business. Demonstrate that you have a solution that will help readers solve their problems.
The best way to manage your small business blog is to create an editorial calendar. WordPress has an Editorial Calendar plugin that can help you, but writing effective blog posts requires a special technique.
In three steps, you can transform your small business blog from a string of unfocused posts into a platform that will grow your business.
1. Set a Realistic Posting Schedule
People like consistency. They like to know what they can expect from you and when to expect it. With your readers’ best interests in mind, choose an appropriate schedule for your blog.
Some blogs needs to be updated multiple times throughout each day, while others just require one post a day or once a week. (I update Revision Fairy with a new essay each week.)
Maintain your schedule so that your blog doesn’t become outdated and useless to readers/potential customers.
2. Set Topic Brainstorm Days
After you decide how often you need to update your blog, schedule time to think about and research post topics. Dedicate time at least one or two days a week to simply explore ideas that will attract customers to your small business blog.
Instead of randomly choosing a topic at the same time that you sit down to write a post, you can select from your collection. The blogging process becomes more natural when you already have momentum from your brainstorming sessions.
Turn your idea into a draft, and then proofread the blog post to ensure that you communicate a clear message.
3. Set Time to Create Outstanding Content
Hold yourself accountable. Your blog won’t add a new dimension to your small business if you don’t commit to making it great.
Writing for the blog needs to be priority no matter what other work you have to do. Even though you’ll have your favorites, you should be proud of every post.
Provide thorough information that satisfies your readers’ curiosities and questions. Is the post “Plus One-worthy” on Google?
The Editorial Calendar WordPress plugin may help you organize your writing, but blogging only becomes easier and enjoyable when you are so are passionate about your topics that you can’t stop sharing your knowledge and impressing your readers.
– Wondering what you should write about on your small business blog? Email me at advice -|at|- revisionfairy -|dot|- com, and I’ll answer your question! –
Stefanie Flaxman created Revision Fairy® Small Business Proofreading Services with your editing needs in mind.