Readers can quickly go elsewhere online for information, so you have to know exactly what your audience wants and cater to their interests.
Online visitors aren’t looking to read a book. They’re not even looking to read an entire Wikipedia entry.
They scan your writing for what they need. If your writing is too complicated or too vague, they leave your blog or website.
Simplify your online content while copy editing and proofreading to find the perfect balance that satisfies the reader.
Here are nine blog and website proofreading tips that help make online visitors realize that you have the information that they seek.
1. Proofreading Headlines
2. Proofreading Paragraphs
Online paragraphs should be short and contain one topic.
3. Proofreading Sentences
Short sentences with simple grammar help readers focus on the message that you want to communicate.
4. Proofreading Bullet Points and Subheadings
Long blocks of text can be divided into a list of bullet points. Subheadings that alert the reader to specific topics work well if the content requires traditional paragraphs.
Short text is easier to proofread for errors, but it’s also easier for readers to spot mistakes that you may have overlooked. Proofread these sections carefully.
5. Proofreading Content
When you simplify your writing to capture a visitor’s attention, your word count decreases. If you have lengthy online content, edit irrelevant tangents.
6. Proofreading Links
Instead of creating long Web pages, articles, or blog posts, utilize a quintessential feature of the Web: links. State the most important information, and provide links to supplemental details (either on other pages of your website or other websites).
7. Proofreading Offline
Each of these nine blog and website proofreading tips simply remind you to critically evaluate every aspect of your writing.
Your online content isn’t a dense, 200-page book (or it shouldn’t be anyway); print it out. Proofreading a hard copy of your text helps you examine areas that you may skip or read too quickly online.
8. Proofreading Your Message
How can you help your readers find the answers to their questions? Why is your product or service the ideal fit for their situation?
9. Proofreading Your Call to Action
What action do you want your readers to take? Specifically tell readers what to do and how that action will benefit their interests.
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Stefanie Flaxman created Revision Fairy® Small Business Proofreading Services with your editing needs in mind.