Before I published content on this site, the concept of adding a “blog” to my workload was daunting.
Responding to reader comments and filtering spam is time consuming. I didn’t know if I could commit to it.
So, I created an outlet for my writing that is more like a traditional newspaper or magazine. I don’t have a comments section following my articles.
In the days of old media, you didn’t have the chance to sound off right away. If you wanted to comment on an article or feature, you had to write a Letter to the Editor.
And only a few select letters were published in the next edition.
What part of this process appeals to me?
I don’t just want to encourage discussion; I want to encourage thoughtful discussion.
I’m happy to hear feedback, but managing a forum of quick-to-comment, impulsive reader remarks isn’t for me. You can like my articles, or not, and then move on with your life. It’s not my style to initiate or battle Web War 2.0.
My old-meets-new-media compromise makes my workload manageable.
I can create content here and maintain that my client work comes first—simple, clear priorities.
To grow your business, you must be open to new ideas. Your openness must also include the awareness that if you say “yes” to everything, the quality of your product may inevitably suffer.
Saying “no” to something that doesn’t work for you is actually a YES.
The trick is finding the middle ground.
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