Should Your Blog Post Writing Style Stir Up Trouble?

Blog Post Writing. Photo Credit – Flickr: Martin CathraeLast week, I wrote a guest blog post for ProBlogger.

How to Write a Blog Post Like a Troublemaker with a Heart of Gold is the second article that I’ve written for the site.

Many thanks to Georgina and Darren for the opportunity!

If you haven’t read it yet, check out an excerpt below: [Read more…]

What’s the Connection Between Document Proofreading and Online Marketing?

Document Proofreading. Photo Credit – Flickr: krossbowContrary to the seemingly mundane activity of document proofreading, online marketing is a glamorous buzzword for both online and offline businesses.

Once you transcend the notion of shady Internet scams and vicious trolls, the idea of marketing a legitimate business online sounds exciting.

There are no paper cuts, awkward telephone conversations, or heavy objects to lift on the Web.

Whether you’re a small business looking for Facebook fans and Twitter followers, or a blogger developing an online writing portfolio, the Internet is a desirable place to appeal to customers.

But can you really market your product or service to an audience online and actually get new clients and customers?

The answer is yes, but you have an extremely limited time to solidify your reputation.

While an offline business may get more than one chance to make an impression, a quick page view may be all that you get in the online world. [Read more…]

9 Blog and Website Proofreading Tips to Retain Online Visitors with Simple Writing

Blog and Website Proofreading Tips. Photo Credit – Flickr: Joyce-RhiannonDo you proofread your blog and website content from the point of view of a reader?

Readers can quickly go elsewhere online for information, so you have to know exactly what your audience wants and cater to their interests.

Online visitors aren’t looking to read a book. They’re not even looking to read an entire Wikipedia entry.

They scan your writing for what they need. If your writing is too complicated or too vague, they leave your blog or website.

Simplify your online content while copy editing and proofreading to find the perfect balance that satisfies the reader.

Here are nine blog and website proofreading tips that help make online visitors realize that you have the information that they seek. [Read more…]

Free Ebook to Help Your Small Business: ‘The Art of Blogging Debunked’ (from E-Junkie.info)

Small Business Ebook: The Art of Blogging Debunked. Photo Credit – Flickr: wicckedE-junkie is a popular tool for selling products online, but did you know that the company also has a blog about small business, self-publishing, and eCommerce?

E-junkie.info provides helpful resources and announcements for both online and offline entrepreneurs, and I wrote a guest post about writing online content for the blog in June.

Since I often discuss the importance of small business blogs, I was pleased to discover that the articles in E-junkie’s new free ebook, The Art of Blogging Debunked, support my belief that a blog isn’t necessarily a site for breaking news or a place to rant about what you ate for breakfast.

Consistently maintaining a small business blog adds a new dimension to your organization and can help you attract customers. [Read more…]

Create a Custom Editorial Calendar for Your Small Business Blog in 3 Steps

Editorial Calendar, Small Business Blog. Photo Credit – Flickr: danaberlithWhat value does your small business blog offer potential customers?

It’s easy to create a blog for your small business, but its mere existence is not enough.

Your blog needs to be a regularly updated resource that gives insight into your business. Demonstrate that you have a solution that will help readers solve their problems.

The best way to manage your small business blog is to create an editorial calendar. WordPress has an Editorial Calendar plugin that can help you, but writing effective blog posts requires a special technique.

In three steps, you can transform your small business blog from a string of unfocused posts into a platform that will grow your business. [Read more…]

20 Small Business Blog Ideas that Attract Customers

Small Business Blog Ideas. Photo Credit – Flickr: faith gobleIf you’ve started a blog for your small business but have trouble thinking of ideas to write about, it’s helpful to look at the blog like one of your favorite TV shows.

The show’s episodes could be scheduled daily, such as CONAN, or once a week, such as Glee. Either way, the series unfolds gradually. Between episodes, you chat with your friends about the show’s plot and/or content.

Keep readers engaged with your blog in the same way. Give them incentives to visit frequently, find out what’s new, and spread the word about you.

There are many topics to write about regarding your business, but many small business blog topics are too narrow. As a result, the blog is not regularly maintained and becomes outdated.

Don’t miss the opportunity to attract customers and show them what you have to offer.

To prevent “cancellation,” here are 20 small business blog ideas that reveal unique information about your business. Each idea can be used multiple times, in different ways, to make your blog a fresh and valuable resource in your industry. [Read more…]

Best Business Writing Tips on Revision Fairy: Summer 2011

Business Writing Tips. Photo Credit – Flickr: petter palanderFavorites.

They seem to be a staple on every social media site, Web browser, and smartphone.

Since it’s unwise to dive into any project without a healthy review of its early stages, I want to list my favorite business writing tips on Revision Fairy from the last few months.

I look forward to writing about more specific topics that answer your questions about how to produce the best business writing possible.

Summer is a time for reflection and relaxation (although I’ll likely also write a similar post in the fall), so take a look at these helpful business writing posts in case you missed them earlier in the year.

Happy Reading! [Read more…]

7 Rock (Star) Solid Tips to Write a Press Release Like Lady Gaga

Write a Press Release. Photo Credit – Flickr: jupiescoWhen you write a press release to promote your business, you want to attract attention from the media.

However, with the amount of press releases that flood newsrooms each day, your company’s information will be quickly overlooked if you don’t present your announcement in an enticing way.

What can you do if your last press release didn’t produce the results that you desired? Enter: Lady Gaga.

The self-described master of the art of fame constantly works to top her most recent move—whether she’s designing her wardrobe, writing a pop song, or planning a new world tour.

If you want your news release to make headlines, here are 7 tips that will help you write a fascinating press release, Lady Gaga-style. [Read more…]

Proofread Your Business Blog Posts and Get More Subscribers in 5 Steps

Many bloggers’ goal is to get more subscribers.Photo Credit – Flickr: Brero

You want to communicate your message to a large audience and attract readers to what you have to offer.

In order to gain readers’ trust so that they have a consistent interest in your writing, you need to make every blog post unforgettable.

Mediocre posts perpetuate the notion that blogs are still LiveJournal musings about the incredible English muffin that you had for breakfast, rather than a serious medium for self-publishing.

A thoughtful, complete blog post has certain characteristics regardless of its length (which will vary depending on your topic).

Even if you don’t have a lot of time to proofread your business blog posts, here are five questions to ask yourself before you publish. Satisfy each of these elements to bridge the gap between writing that makes an impact and text that gets ignored. [Read more…]

Why You Won’t Find My Online Proofreading Services on Facebook

Online Proofreading Services. Photo Credit – Flickr: richliuI have 0 friends.

On Facebook, that is—because I don’t have a personal profile or a Fan page for my online proofreading services.

This admission usually generates puzzled facial expressions and a flurry of condescending questions.

“Aren’t you an online proofreader?” “You can’t possibly be serious about your online business if it’s not on Facebook?!”

Look at it this way: I’m a freelance proofreader and editor. Writers don’t like me.

When was the last time you liked someone who pointed out your mistakes?

But I’m supposed to set up a Facebook Fan page for my business that corrects mistakes and expect you to “Like” it? Hmm … [Read more…]

What Your Small Business Can Learn from an Old Man, a Little Boy, and a Donkey

Small Business. Photo Credit – Flickr: magnusfranklin“How exhausting is it being you?” a friend recently asked me over coffee.

“Extremely,” I replied.

Interestingly enough, he wasn’t observing that I’m burned out from my Revision Fairy® Small Business Proofreading Services duties.

I know that I need to get a good amount of rest (even if it’s during unconventional sleeping hours), eat a proper diet (that sometimes includes Chicken McNuggets), and exercise regularly (by taking walks and dancing around my apartment).

His question stemmed from my tendency to over-think everything.

I fixate on ideas, stories, and situations. If you’re a small business writer or entrepreneur, you probably do the same thing. [Read more…]

How Making Mistakes Gets Me Hired As a Freelance Proofreader

Freelance Proofreader. Photo Credit – Flickr: jasmeetIf you hire a freelance proofreader to catch your writing mistakes, why would you want one who makes them herself?

It seems counterintuitive.

When I began offering online proofreading services, I was afraid to write anything other than copy on my bare bones (but meticulously crafted) Web site. I thought that the only way to keep my freelance proofreader reputation spotless was to avoid producing content.

The idea that I might make a typo or some sort of grammar error for the public to see was too much to bear.

You’re probably already thinking what took me months to realize. [Read more…]

The Hall & Oates Guide to Small Business Writing

Small Business Writing. Photo Credit – Flickr: Old Lucky DuckWhen Hall & Oates play a concert in town, I’m there. No questions asked.

The transformation from college kids playing soul music in Philadelphia to one of America’s biggest pop duos is a lot like growing a small business.

You put in countless hours and effort in hope to one day become a profitable enterprise that pays it forward and provides opportunities for others.

There’s not enough room on my server for a rant about how much I enjoy Daryl Hall & John Oates, but if you’re building a small business, you’re probably looking for the same type of love from your clients and customers.

You want them to adore you because what you offer is so simply incredible.

Here are 10 small business writing tips from Hall & Oates songs to help you clearly communicate your unique selling proposition and turn your small business into a fan-crazed phenomenon. [Read more…]

8 Ways to Use the Best Writing Blogs to Grow Your Business

Photo Credit: HikingArtist.comIn Part One of this article, I explained my transformation from floundering business newbie to focused marketer.

Now, I’d like to share specific techniques.

The amount of free content on the Internet is overwhelming, and the majority of it isn’t so great. How do you find the good stuff and use it wisely without paying for your own business mentor to guide you?

Here are 8 game-changing business strategies that I’ve learned from studying writing blogs everyday. [Read more…]

How to Use the Best Writing Blogs as Your Free Business Mentor: Part One

When I created Revision Fairy® Small Business Proofreading Services three years ago, I didn’t know what my days would look like.

Ideally, clients would find me online without any effort on my part. I’d edit the work that was regularly sent to me, and to pass the downtime I’d alternate between eating bonbons and filing my nails.

Not so much.

I quickly learned that when you’re in business for yourself, your work is never done. When you’re an employee, your boss manages your workload, schedule, special projects, etc. As a business owner, you’re responsible for generating the work.

I pressed on and decided that I needed to spread the word about my new business. Amidst traditional marketing methods and working with clients I had before I transitioned full time to Revision Fairy, I remembered that a former co-worker once mentioned that a Web site called Copyblogger contained a lot of useful information.

At the time, Copyblogger didn’t sound overwhelming. It was just one blog; I might as well check it out. [Read more…]