How to Hire a Content Editor Who Helps You
Become Someone's Favorite Writer

choosy marketers choose revision fairy


If you're ready to hire a content editor, but don't know where to start, consider this ...

Think back to a time when you've read a blog post, listened to a podcast episode, or watched a video and thought:

“I sort of get what this person is saying — and I think I agree — but it’s difficult to follow their main points. The content feels incomplete.”

When readers, listeners, and viewers have reactions like that, your content becomes forgettable ... which prevents people from sharing your content and subscribing to get more.

Conversely, when your content resonates with your target audience, your platform becomes a resource those individuals will remember and return to ...

If you want your reader, listener, or viewer to share and subscribe, rather than hesitate and move on, incorporate the following two elements into your editorial review:

  1. Structure
  2. Intrigue

Keep reading to find out why they complement each other and how you can put both structure and intrigue to work in your own writing.

You Can Hire a Content Editor to Support Your Writing with Structure and Intrigue

Here are my definitions of Structure and Intrigue, for the purpose of evaluating your writing.

Structure: The intentional order in which you present the message of your content and its supporting points. It’s an outline that ensures your content is complete, without logical fallacies or misleading phrases that cause confusion.

Intrigue: The fascinating details that make your content unique. These are the characteristics that make people say, “I love that” or “I hate that,” rather than “I don’t remember that.”

Structure isn’t always the most exciting subject to talk about, but it’s essential to set your Structure before you infuse your content with your personality.

Think of it like this:

You need a strong foundation before you stamp your content with your special brand. Your audience will appreciate your unique qualities and creativity much more when you intentionally plan your Structure.

No matter how effortless smart content may look, it takes a lot of effort to produce a cohesive content presentation.

The Right Structure Gives You the Security and Freedom to Be Creative with Confidence

Once that foundation is in place, you’re well-positioned to add Intrigue and give your audience a reason to consume your content rather than look elsewhere.

For example, if an issue arises in your industry or a big event happens, where do you go to get more information? Which person or brand do you want to hear from?

When you want an opinion or analysis from a specific person or website, that specific person or website doesn’t just produce “content” — they produce value that you’ll use to learn more about a topic.

And they’ve achieved that highly regarded status of trust in your mind because they’ve balanced Structure and Intrigue.

You Can Hire a Content Editor to Transform Your Writing from Basic to Brilliant Content

This type of craft makes your content exceptional because it hooks the prospects you attract.

After you write a draft of your content, use the steps below to assess and refine its Structure and level of Intrigue.


  1. Summarize your main message in one or two sentences, on a piece of paper or text file separate from the draft of your content.
  2. Locate where you introduce this clear message in the beginning of your content.
  3. Identify the logical sequence throughout your content that walks your readers, listeners, or viewers through the information you want to communicate.
  4. Reinforce your main message in a different way at the end of your content.

If you have trouble with any of these steps (particularly #3), you likely need to spend more time nailing down the best Structure for your content.

What type of presentation will help your audience understand your ideas? How can you clarify your intentions?


  1. Summarize the aspects that make this content stand out in one to two sentences, on a piece of paper or text file separate from the draft of your content.
  2. Locate the parts of your content where you add your voice and fresh perspective — especially in your headline and introduction.
  3. Identify how you help your audience with innovative solutions or approaches to their problems, showing them that you offer something special.
  4. Reinforce your brand by concluding your content in a memorable way that will inspire your readers, listeners, or viewers to return the next time you publish.

If you have trouble with any of these steps (particularly #3), you likely need to spend more time nailing down what makes you and your content unique.

Could you use some help with that?

You Can Hire a Content Editor to Get Premium Editorial Consulting for Your Content Team

Starting today, you can add expert editorial oversight to your content production without disrupting the workflow of your team.

I partner with highly profitable businesses whose marketing teams care about immaculate communication and integrity in their publishing.

Revision Fairy Premium Editorial Consulting is the easy way to produce content that attracts and grows an audience, featuring my proven content editing method.

Here's what Semrush has to say about my work with Digital Commerce Partners (DCP):

"When I recently started leading the portfolio of 3 sites owned by Semrush, 3 agencies were already hired. It quickly became clear that we needed to let two of them go.
"Very few teams can work on the level of technical, expert and community-oriented content that we need for Backlinko or Traffic Think Tank.
"DCP is the only agency we’re keeping. It’s a pleasure to work on content with professionals who are as legit, experienced, systematic and engaged as Jonny and Stefanie." – Branko Kral, Program Manager, Semrush Owned Media

What Type of Content Do You Edit?

  • Blog posts
  • Email courses
  • Case studies
  • Magazine articles
  • Landing pages
  • Sales letters
  • eBooks
  • Guides
  • Tutorials
  • Reports
  • Biographies
  • Social media
  • Video and podcast scripts
  • Any document you need perfectly polished

I'll provide you with an error-free draft annotated with additional suggestions for improvement.

“In all of my years writing online, one of the greatest resources I’ve ever had is Stefanie Flaxman as a content editor. She excels at her job because she cares deeply about doing good work and because she can simultaneously empathize with both the writer and the reader.
“So when Stefanie writes something about editing, I listen. Carefully. She knows what she’s talking about, and she knows which of the lessons from her vast cache of them will be most impactful for the modern content marketer.
“If you want to create a more professional online production and deliver the best product to your visitors, pay attention to tips from Stefanie.” – Jerod Morris, Digital Entrepreneur

What's Special About This Type of Content Editing and Proofreading?

I'm Stefanie Flaxman, an Editorial Director and New Writer Consultant.

Since 1998 I've had jobs writing and editing, but in 2008 I created Revision Fairy as the original Editor-in-Chief as a Service.

It was full-service, outsourced editorial consulting for content teams.

In 2014, my work with Revision Fairy as an outsourced editorial service landed me a full-time, in-house job: Editor-in-Chief of Copyblogger Media.

For 9 years at Copyblogger Media, I ...

  • Enthusiastically taught content marketing and copywriting
  • Efficiently managed a weekly editorial production that set the standard for modern "high quality" content that grows an audience
  • Regularly communicated with our email list of 100,000 readers

And through Revision Fairy, I can offer you the same editorial expertise.

A Return to Writing That's Worth Reading

Get quality assurance from the human who deeply understands interesting writing that hooks other humans.

I've personally written more than 2,000 pages of articles. (No joke. I went back and counted.)

And when it comes to content editing, I've supervised the editorial production of thousands of articles.

I’m a “go big or go home” kind of gal. And when it comes to content marketing today, that translates to “have editorial standards or don’t publish.”

If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste.

With the ongoing rise of AI, your content has an opportunity to stand out if you effectively review drafts written by other writers (human or AI).

The right type of editing turns those drafts into content that’s engaging and valuable enough to grow an audience of interested prospects.

What Are Editorial Standards?

Editorial standards are essentially rules that help you establish and uphold your reputation as a trustworthy resource for your audience.

Instead of having an “anything goes” approach to your editorial department, you decide ahead of time what is appropriate or not appropriate for your publication.

I’m particularly fond of this other cool part:

Editorial standards also give you the freedom to be creative, or straight-up weird, as long as your content is built on a foundation that serves your audience.

These are often the winning details a robot could never compete with …

Let's look at the 3Fs of editorial standards that you can use to evaluate whether or not a piece of content is a proper reflection of you or your client.

1. Fitness

A simple question used to work for a fitness assessment: “Is this information relevant and useful for the audience I serve?”

That’s not enough anymore, because there’s no room for “Captain Obvious” content that might have passed that test before.

Don’t be afraid to address topics other people in your niche cover. But saying the exact same thing in the exact same way will make you think content marketing doesn’t work.

2. Fact-Checking

Fact-checking is an editorial standard that helps you always share solid information with your audience.

With this step, you review the details that sloppy content creators fail to verify.

Here are five of my favorite items to fact-check that elevate the quality of your writing:

  1. Hyperlinks. Do all hyperlinks go to the correct sites, and do you want to direct readers to those sites?
  2. Spellings. Names of people, businesses, products, locations, and publications should all be double-checked. To add an extra layer of polish to your editorial standards, note the style of spellings. For example, it’s “Revision Fairy,” not “RevisionFairy,” or "Revisionfairy."
  3. Days and dates. Make sure days of the week correspond with dates mentioned
  4. Start and finish times. If you’re publishing details about an event, check that the start and finish times match the official event information to avoid issuing a correction later.
  5. Discount codes. If you provide a discount code for a product in your content, test it on your checkout page.

Everyone accidentally publishes mistakes every once in a while, but consistent accuracy brings visitors back to your site.

3. Formatting

Formatting may sound boring, but it’s a classic part of print publications that benefits digital publications as well.

You’re able to offer a variety of voices through different pieces of content because formatting helps each article look like it belongs to the same publication.

It’s a way to tie together perspectives that all serve your target audience.

Content That Builds an Audience Has Editorial Standards

If your content marketing isn't getting you the results you’re hoping for (i.e., no one pays attention to your writing), you might be the perfect match for Revision Fairy.

No one knows your company better than you. Let me help you organize and spread your ideas ...

My proven content editing method helps you build an audience of interested prospects who know, like, and trust you.

First, you'll become someone's favorite writer ... and then another person's ... and then another person's ...

Revision Fairy polishes content that attracts and hooks an engaged audience.

Here's how Revision Fairy works ...

It's Full-Service Content Editing, Rewriting, and Proofreading

  • Your investment in your writing is $0.50 per word, based on your Original Text.
  • Submit your Google doc to me through this form.
  • For content up to 5,000 words, your turnaround time is 5 business days from time of payment (Monday – Friday).
  • If your document is longer than 5,000 words, I'll be in touch to let you know about my availability.
  • Then you'll get a PayPal invoice with all of these details.
  • You pay the invoice with your preferred payment method. You don't need a PayPal account. (And don't worry: in 20+ years I've never had anyone ask for a refund.)
  • I'll copy your Original Text, create a new Google doc, and mark up your content with edits, additions, and comments.
  • I'll email you a link to this new Google doc with your Edited Text within 5 business days from time of payment (for Original Text up to 5,000 words).

This means you now can get the same type of editorial review for your content as one of the top content marketing and copywriting websites in the world! (VentureBeat called Copyblogger, "The bible of content marketing.")


What Do People Say About Me?

Here's some feedback I've received recently ...

"Great thoughts on getting past the barrier of 'Am I good enough?'" – Duncan S.

"I've been a slave to perfectionism for a long time, in many aspects of my life, and finding tools and reasons to work beyond it will be a big part of this process for me. Thanks for your expertise!" – Kyle W.

"I spent the first month of my new editor job alternating between feeling like an abject dunce and a complete fraud. I sought out any help I could get. Your channel was the only YouTube source of writing and editing advice I followed. What drew me in was your authenticity. Your videos reminded me of old school YouTube — a time when this medium was raw and real and stripped down. I suppose, in that way, it represented the philosophy I wanted to follow as an editor: to strip away the fat, the unnecessary, and leave only what's required ... though if I'm honest, that's a perspective I've only gotten in retrospect. What drew me in was your clear love and passion for writing. You didn't game the algorithm or draw out minutes for clicks in an environment that (at the time) rewarded the golden ten-minute mark. Instead, you kept each video concise, only giving what was necessary. There's a poetic nature to a video that embodies the lesson it imparts, and cheesy as this may sound, there's a nobility in making soulful content that your environment doesn't reward." – Trent M.

And here are some other comments I've received over the years ...

"I simply want to tell you that your YOUTUBE content is fantastic. I listen to every one of them ( BTW, I was sub #14 I think ).

- Please continue, don't second guess a thing.

- Most of all I want you to know you ARE changing my life with your efforts." – Peter M.

"I never thought I'd see a Billy Idol lyric in a Copyblogger post so you just became my favourite writer (true story)." – Icy S.

"I was looking to create content like this on my blog but wasn’t sure how to lay it out. This definitely gives me some ideas and will use it as a template for some of my future posts." – Jeremy H.

"Thank you. I’m sending this to my team now. Our website does well in converting but on a new page we rank #1 for in local has almost no conversions (yet is its our 5th most visited page in organic search). I’m going to implement this concept and let you know the results." – David H.

"I have read a lots of these type of articles before, where they beautifully create a buildup for the next episode and you actually look forward to it and now I know how they actually do it. Many thanks!" – Ron P.

"Thanks for these great tips! I’ve been posting articles on my blog for the past 2 years but never understood how important it is to guest post. I’m definitely going to give this a go. Thanks again!" – Keith G.

Does Your Website Really Need Content Editing and Proofreading?

Is your website helping you achieve your business goals with your current level of content editing and proofreading, or could you possibly benefit from more substantial revisions?

It’s common for new writers to wonder if there’s a difference between content editing and content proofreading.

While they’re both part of the revision process after you write a draft, they are indeed distinct activities. And more importantly, you should treat them as distinct activities if you’re looking to better connect with your readers.

In short, content editing will refine your writing into the best presentation for your audience. Content proofreading will ensure that there are no mistakes or goofs that could disrupt your reader’s experience or damage your credibility as a content creator.

See how they’re both important?

Editing and proofreading are also both part of the artistic process when you’re aiming to craft content that serves your audience as well as your business.

Let's take a look at a few questions you can ask yourself about your website.

1. Why do you publish content?

If you’ve never written down an answer to this question, your response will provide a lot more direction for your content than just how to proceed with editing and proofreading.

Your reason for publishing is almost a prerequisite before you set the content marketing strategy for your blog. It helps guide the topics you write about, as well as your publishing schedule.

2. Who’s in your audience?

Your ideal audience members guide the type of writing you publish just as much as your motivations for publishing.

If the people you aim to serve will be turned off by consistent grammar, spelling, and punctuation mistakes, spending time carefully proofreading and editing your work is a good idea.

3. Does your writing resonate with your readers?

  • What special insights do you share?
  • Does your writing magnetically hold attention?
  • Are readers compelled to share your content?

If you’re having trouble retaining visitors and getting subscribers, I'd recommend creating a more robust experience for your readers with a diligent content editing and proofreading process.

You might need to more content editing more if you’re not focused on specific marketing goals that support your business.

The Opposite of Cheap and Fast

The mistakes you correct and the winning details you uncover during a thorough proofreading and editing process often help you connect with your target audience and nurture prospects who are interested in doing business with you.

When you treat your blog like a professional publication, you’re more likely to produce better content that is tailored to your audience’s preferences.

Your readers are looking for information on a topic from someone they like and trust, so you have an opportunity to become the resource they’re looking for ...

You might need to proofread more if your content regularly has multiple glaring errors that make your blog look sloppy.

It’s as simple as that.

Demonstrate that you value your readers’ time. If you want their attention, it makes sense to focus your attention on details.

Already Use a Grammar Checker?

That's a great start!

Clear, coherent, focused writing that is easy to understand typically uses proper grammar and spelling.

As an editor, I shouldn’t be picky about how someone achieves that goal. If there are free (and paid) digital tools that help someone who writes clarify their message, that’s a good thing.

But as a writer, grammar checkers irk me when they are regarded as tools that will improve your content.

And that’s why I chose the words “someone who writes” above.

Are you someone who writes or are you a writer?

You may scoff at me seemingly splitting hairs, but the difference is significant for professional writers today.

Using Proper Grammar Doesn’t Make You a Good Editor

Your grammar checker will never be your editor.

A piece of computer software doesn’t know your company and your brand.

Editors help content marketers produce engaging and entertaining experiences for their audiences. They’re trained professionals who continually spend time honing their skills.

They know grammar, yes, but they also know how nuanced good writing is.

Getting writing suggestions from computer software isn’t equivalent to content editing and proofreading a draft.

So, when someone uses a grammar checker as their “editing process,” it’s almost an insult to the craft of writing.

Using Proper Grammar Doesn’t Make You a Good Writer

This is the crux of the matter.

You have to know the rules to break the rules and push yourself creatively.

Good writers have learned grammar and usage. They don’t need to rely on a piece of software. And if they write something that isn’t quite grammatically sound, their writing doesn’t look sloppy.

Checking your grammar is about the bare minimum you can do, and proper grammar doesn’t necessarily communicate a distinct voice or strengthen weaknesses in your writing.

Using Proper Grammar Doesn’t Make You a Good Content Marketer

When immediately publishing content after running a draft through a grammar checker is an acceptable practice, we end up with an avalanche of mediocre content.

A good portion of that mediocre content is boring and forgettable. Does it have exquisite grammar? Perhaps. But no one pays attention to it because it’s boring.

Proper grammar alone doesn’t persuade anyone to care about your social media update, email newsletter, or blog post.

It doesn’t convince someone to choose your company.

There’s a reason why basic grammar checkers are free …

Proper grammar is cheap.

But your connection with your audience through sophisticated content is priceless.

If you rely on a grammar checker to “fix” your writing — without learning those language rules to become a better editor, writer, and content marketer — you’re just going through the motions of content marketing.

And going through the motions will lead to disappointing results.

It’s superficial. It’s not strategic.

But you can go deeper, stand out, and publish a professional publication by returning to a standard of immaculate communication.

Ready to Hire Revision Fairy as Your Content Editor?


When you become a Revision Fairy client, you'll learn how to:

  • Use storytelling to create meaningful content
  • Hook and hold attention
  • Craft a persuasive message for a specific audience
  • Weave in fascinating details to reinforce your main point
  • Spot weaknesses in your own writing

"Simplicity is the ultimate sophistication." – Leonardo da Vinci

Revision Fairy is the simple way to hire a content editor who helps you become someone's favorite writer.


Talk with you soon,

Stefanie Flaxman
100% Intelligence. 0% Artificial.

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