Proofread Your Business Blog Posts and Get More Subscribers in 5 Steps

Many bloggers’ goal is to get more subscribers.Photo Credit – Flickr: Brero

You want to communicate your message to a large audience and attract readers to what you have to offer.

In order to gain readers’ trust so that they have a consistent interest in your writing, you need to make every blog post unforgettable.

Mediocre posts perpetuate the notion that blogs are still LiveJournal musings about the incredible English muffin that you had for breakfast, rather than a serious medium for self-publishing.

A thoughtful, complete blog post has certain characteristics regardless of its length (which will vary depending on your topic).

Even if you don’t have a lot of time to proofread your business blog posts, here are five questions to ask yourself before you publish. Satisfy each of these elements to bridge the gap between writing that makes an impact and text that gets ignored.

1. Is your opening straightforward?

Don’t make your readers guess.

Your first paragraph sets the tone for your article and should immediately alert a reader to what she will learn if she keeps reading.

2. Does each paragraph add useful information?

Don’t ramble.

Each paragraph provides supporting evidence. The reader should never stop and think, “What’s the point of this?” Your main focus needs to be apparent so that the reader naturally wants to find out more.

3. Does each paragraph transition smoothly into the next?

Don’t confuse your readers.

Even though separate paragraphs may address different subjects, jumping from one idea to the next without logical transitions disrupts the reader. Instead, you want her to simply continue reading because she is intrigued.

4. Does your conclusion summarize your message?

Don’t leave your readers hanging.

Recap what you want your audience to gain from your blog post. It satisfies a reader’s desire for new knowledge.

5. Have you read every word out loud, slowly, three times?

Don’t leave spelling, grammar, and punctuation mistakes in your text.

When you read your text fast, you overlook factors that may make it completely incoherent to someone else. Errors in your writing mechanics are harmful when they detract from your message.

– If you have a specific writing question about your business blog that you’d like me to answer, please feel free to email advice -|at|- revisionfairy -|dot|- com. Subscribe to get new tips each week. –

Freelance ProofreaderStefanie Flaxman created Revision Fairy® Small Business Proofreading Services with your editing needs in mind.

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About Stefanie Flaxman

Stefanie Flaxman is a digital copywriter and editor with an unparalleled eye for detail. She teaches better writing, disciplined creativity, and non-sleazy marketing. Get more from Stefanie on YouTube.